THOMAS THE CATERER

The new brand identity captures exactly who Thomas the Caterer is – an unapologetically passionate foodie with a mission to make catering awesome. It amplifies Thomas’s personality, drive, and love for food while showing couples and organisations that catering doesn’t need to be bland or boring. Instead, it can be bold, creative, and unforgettable.

Event catering had become synonymous with uninspiring menus and overly formal dining experiences. Guests arrived expecting little and often left disappointed. Thomas the Caterer set out to rewrite that story. With over 12 years in the industry, the mission was clear: food should be the centrepiece of an event, sparking conversation, connection, and enjoyment.

The brand identity needed to break away from the conventional, buttoned-up tone of the catering industry and instead embody personality, energy, and mischief. By using informal, playful language, ‘awesome,’ ‘hells bells,’ ‘rock ’n’ roll’, the brand speaks directly to food lovers who crave more than tradition.

We created a visual and verbal identity that champions food as theatre and passion. At its core sits a unique brand beacon: a chef rallying for great food, symbolising leadership in a movement to banish the bland. The aesthetic combines premium cues with a rustic, creative spirit—designed to resonate with couples and organisations who see food as an experience, not just a necessity.

Thomas is, at heart, a pie man—his love for pies knows no bounds. It felt only right that the humble pie became a design feature within the For the Foodie Lovers messaging. With its double meaning—made for people who love food, and for lovers themselves—the line perfectly captures both appetite and emotion.

The result is a brand that doesn’t just serve food, it serves moments worth remembering.

The refreshed brand now matches the experience Thomas and his team deliver: stunning food, soulful service and a seriously special approach to every wedding. It creates a stronger emotional connection with couples, tells the brand’s story with clarity and confidence, and firmly positions Thomas the Caterer as the leading choice for people who value flavour, creativity and personality. With a distinctive visual toolkit and a clear brand voice, the business is now perfectly placed to continue its mission of transforming wedding catering for food lovers everywhere.