Aera

Set styling and art direction

Aera was founded in 2018, by a small group of watch lovers from different parts of the industry who believe a good watch is honest, offers great quality, and comes at a reasonable price. The brand draws inspiration from classic tool watches that were designed to do one thing very well – measure time.

In collaboration with Moving Studio, we curating a range of styling concepts to build a visual brand aesthetic for Aera aligned to their new brand strategy - Aeranauts. Aeranauts celebrates the inspirational people that use functional tool watches in real life – the adventurers, the travellers, the escapists.

Working with Moving Studio’s strategy for the brand, we created a range of looks for the models to highlight Aera’s watches at their best, grounded in the brand’s ethos of valuing the beauty of functionality as much as form.