Make them

LOOK

I’m Pam, an independent creative and brand director. With grace and intention, I craft sophisticated, hardworking brands and campaigns that make customers fall in love with your products. And when I’m not making magic for brands, I enrich the projects of creative studios and photographers with direction, production, styling, and design.

So. Are you ready to make people look?

BrandinG

Brand & Design

Website

Digital Design & eCommerce

Art Direction

Photography & Videography

Get closer

In every rebrand project, I like to stress-test the creative direction with real-life mock-ups. This brings the brand's personality to life, helping organisations visualise how their brand can evolve alongside them. Working with a brand like JoJo is
Commissioned by Office Twelve and collaborating with my creative copy partner Yarn, we crafted a bouncing, descriptive, fun tone of voice that was the foundation for their complete brand identity redesign. You can't help but smile as you read it. . .
Indulge in monochrome chic as we showcase iconic mid-century furniture. Personally passionate about Art Direction and interior/product styling, I find immense joy in crafting scenes that stand the test of time—just like these images. With a d
Infusing warmth with classic walnut and tan materials, Pash Classics introduces a mid-century elegance that seamlessly enhances any home. Our interior product styling unveils a curated collection of mid-century treasures, showcased in inviting 'hom

“It wasn’t just her design skills that blew me away, it was her sheer level of vision and inventiveness. Pam had thought of everything: from the art on the walls to the interior design to the dishes on the menu. Gorgeous. I’ve seen this level of vision, creativity and flair brought to every project she has worked on. A true joy & inspiration.”

— Fiona Humberstone - The Brand Stylist